California up-and-comer Ab-Soul has created a street album chronicling his life as a hip-hop buzzmaker on the verge of his big break. As member of the west coast supergroup Black Hippy, Ab-Soul is regularly cited as one of LA's top underground rappers.

For a rapper to command your attention, it all comes down to the voice. In the late 1980s and early 1990s, Public Enemy's Chuck D had millions of fans hanging on to every word of his booming baritone. In the mid-1990s, The Notorious B.I.G.'s steely poise and vocal precision led many critics and fans to proclaim him the best rapper of all time. Now, in 2009, get ready for the next rapper with a magnetic voice, someone whose pristine raps demand attention. His name: Jay Rock.

Born and raised in Watts, California's notorious Nickerson Gardens Projects, Jay Rock got his first encouragement from his music-making relatives, who noticed the impact his deep, melodic voice made on song after song. "They were like, 'you're hard. And you've got a voice for it, too," Jay Rock recalls. "A lot of people started hearing me and they would tell me that my voice catches them. So, I started working it, working on my craft and got more and more confidence."

Jay Rock's confidence led to a string of heated appearances on neighborhood mixtapes. The gifted rhymer's clever phrasing, gritty realism, storytelling swagger and powerful voice grabbed the attention of Top Dawg Entertainment boss Dude Dawg. Once in the studio with an independent company backing him, Jay Rock's output increased and improved.

After shopping his demo to a number of major labels, Jay Rock and Top Dawg earned a deal with industry powerhouse Warner Bros. Records, also home to E-40, Murs and Talib Kweli, among others. The Warner Bros. executives were impressed with Jay Rock's distinctive flow, his vivid lyrics and, of course, his "voice".

Honest direct and honest - that defines the music and the label of the newest lifestyle movement strikes campuses major urban epicenters and blogs on the Internet all over the world Meet the team you will never forget: Fly Union

Named one of the country's top bands to watch for 2008 URB Magazine, Atlantis Music Conference and the Columbus Alive Magazine, and recently been elected to a Mountain Dew artist of the week Ohio natives are well on their way to critical commercial and financial success lyricist Jerreau Smith and Le with producers JSwifa and Eyeon has put its mark on is the most successful recording act of their generation, modeling itself as the 21st Century version of the iconic band Beatles Not only mouseik but how the Beatles changed the entire entertainment landscape with everything they created from attracting the most fanatical admirer of changing the story of how documentaries and animated films were made to create new images every decade in style just like the Beatles defined a generation Fly Union decides to do the same with their offspring and take a combination of groundbreaking music and branding to heights unseen in recent memory

Since their first greatest hits album out with the title in early 2007 "Kill Fly U" in the crew has been busy touring everywhere from campus to the stadium open for NERD and Lupe Fiasco all the way to host their fans on the sneaker store "open microphone" of states focus of Fly Union
create a lifestyle brand,whether it is their fly boy mark their innovative music and their unique fashion sense FlyU plans to be aspirational brand that stands for ingenuity positivity and authentic style Fly Union sums up his feelings about their brand and their impact on society like this:

" We had a dream to make music and get out of the current situation we were in ... It is as if there is no other place we would rather be "

Having already supported national acts such as J. Cole, A$AP Rocky, Joe Budden, Waka Flocka Flames, Mac Miller, Machine Gun Kelly, Grieves & Budo, K.Flay, Logic and many more, all inside of 2011/12. He's connecting with a larger fan base and growing as a performer. He has a new EP "Firebreather" dropping on August 3rd featuring production from Dj Black Diamond, Villain and more. Combine a passion for living life through music with a non stop live performance. Cheyne doesn't plan on stopping anytime soon.